Why Agile Marketing is the Essential Restaurant Skill in the Digital Age

About this episode

Carl Orsbourn discusses the importance of agile marketing in the restaurant industry with Jennifer Kern.

Send us Fan Mail This week on The Digital Restaurant, Carl is joined by Jennifer Kern, CMO of Qu, for a fast-moving conversation about the headlines shaping restaurants, technology, and consumer behavior. We kick off with a surprising stat: half of adults are ordering kids meals. (01:00) What does this say about QSR value wars, portion sizes, and how brands like CAVA and Starbucks are reframing value through experience, not just price? Next, we examine Chipotle’s partnership with Zipline (05:...

People in this episode

Host: Carl Orsbourn

Guest: Jennifer Kern

Topics covered

• Agile Marketing
• Restaurant Technology
• Consumer Behavior
• QSR Value Wars
• Partnerships

Keywords

• Agile Marketing
• Restaurant Technology
• Consumer Behavior
• QSR
• Chipotle
• Partnerships

Mentioned in this episode

Organizations: Qu, CAVA, Starbucks, Chipotle, Zipline

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