From Accountant to CEO. The Future is Fractional

About this episode

The episode features a conversation with Kat Wellum-Kent about her journey from accountant to CEO and the benefits of fractional leadership.

This week, I sat down with @Kat Wellum-Kent, Founder & CEO of @The Fractionals Group who left Practice to launch her business with just one client and a plan. Some of my favourite takeaways from our conversation were: ✅ Recruiting “on the curve” vs hiring ahead of the work ✅ Building something that’s more than just you as a solo operator ✅ Making use of EOS and managing her own utilisation as a founder ✅ Why not every startup needs a full-time CFO, and how to spot when they do ✅ And grow...

People in this episode

Host: Adam Cooper

Guest: Kat Wellum-Kent

Topics covered

• fractional CFO
• entrepreneurship
• business growth
• startup management
• recruiting strategies

Keywords

• fractional CFO
• CEO
• entrepreneurship
• business strategy
• EOS
• startup
• recruiting

Mentioned in this episode

Organizations: The Fractionals Group

More episodes of The Fractional CFO Show with Adam Cooper

• Building Without Funding: Control, Trade-offs, and Discipline · June 4, 2026 · 29 min
• Why Forecasting Revenue Is So Hard · May 14, 2026 · 33 min
• Stop Buying Traffic, Start Buying Revenue · April 8, 2026 · 30 min
• From Founder to Exit. What Really Changes After Selling an Agency · March 18, 2026 · 39 min
• Raising Debt? Do This First. · February 25, 2026 · 34 min
• How 10 Hours a Week Can Transform Your Agency · January 27, 2026 · 37 min