The Hidden Pulse with Cissy M

Welcome to the Hidden Pulse with Ciissy On this episode of The Hidden Pulse with Cissy, we welcome Heather Lodge, a revenue growth strategist and healthcare marketing expert who helps health tech companies transform from founder-led sales organizations into scalable, predictable revenue engines. Heather specializes in partnering with Series A health tech companies that have achieved early success but are struggling to scale beyond founder relationships and hustle. She works with CEOs, founders, and growth leaders to build the systems, strategies, and marketing infrastructure needed to support long-term growth, improve pipeline consistency, and demonstrate measurable ROI. With deep expertise in healthcare marketing, sales alignment, and strategic growth, Heather helps organizations navigate common challenges such as standing out in a crowded market, creating messaging that resonates with complex healthcare buying committees, and preparing for future funding rounds. What sets Heather apart is her hands-on approach. Rather than delivering a strategy and walking away, she works alongside leadership teams to implement solutions, optimize processes, and leverage AI-powered tools that increase efficiency without increasing headcount. Her data-driven methodology ensures that every marketing initiative is tied to business outcomes that matter to investors, boards, and stakeholders. During our conversation, Heather shares insights on scaling health tech companies, building sustainable growth frameworks, aligning product, sales, and marketing teams, and using AI strategically to drive meaningful results. If you're a healthcare leader, founder, marketer, or entrepreneur looking to accelerate growth and build a stronger revenue engine, you won't want to miss this conversation. You can reach Heather through LinkedIn - https://www.linkedin.com/in/hslodge/ I am your host, Cissy Mangrum, Co-Founder and Chief RCM and Growth Officer of RevTech Partners and MaximizeRCM Consulting, where we turn your KPIs and the challenges of dental and medical offices into opportunities through technology, knowledge, education, and processes. Cissy Mangrum: Cissy.Mangrum@RevTechPartners.com

In this episode of The Hidden Pulse with w/Cissy, I'm excited to welcome Eileen Day, CEO of DVIN and Fractional CMO for dental practices and DSOs. Eileen's journey is anything but traditional; she didn't grow up in the dental industry, that is exactly why she's been able to disrupt it. With a background in engineering and experience in the automotive industry, she brings a fresh perspective and a proven track record of building brands, scaling companies, and driving real growth through strategic marketing. I've had the pleasure of getting to know Eileen over the last several years, and she has been instrumental in my transition from DSO leadership to co-founding RevTech Partners. She encouraged me, shared valuable insight, and invited me into the DVIN community, something I'm incredibly grateful for. The same generosity and sharp strategy are what she brings to everyone in the dental space. From hosting weekly DVIN calls that foster meaningful industry connections to helping vendor partners and DSO rethink their messaging and market positioning. Eileen is a force for good and for growth. In this conversation, she shares her story, her insights, and her passion for doing things differently. You won't want to miss it. I am Cissy Mangrum, your host, Co-founder and CRO of RevTech Partners and MaximizeRCM consulting. Our focus is on enhancing dental and medical offices, ASCs, and other healthcare facilities through technology and industry expertise. We partner with practices of all sizes, ranging from a single independent practice to large DSOs and MSOs. We achieve our results by weaving cutting-edge software solutions with proven RCM and Operational strategies, taking a holistic approach to assisting our partners achieve their desired success. Contact me @ Cissy.Mangrum@RevTechPartners.com or through our website: www.revtechpartners.com or www.maximizeRCM.com

🎙️ The Hidden Pulse with Cissy and Guest Cassie Tallon In this episode of The Hidden Pulse, Cissy sits down with Cassie Tallon, a powerhouse marketing and operations leader with over 20 years of experience driving strategic growth in the Dental and Hospitality industries. Cassie shares how her data-driven mindset and visionary leadership have helped brands sharpen their identity, expand their reach, and deliver real business results. From leading M&A integrations to managing cross-functional teams, Cassie opens up about her journey — and how staying grounded through it all is just as important. We also get a peek behind the scenes into her personal life: the joy she finds in cooking up comfort food in the kitchen, and the chaos that comes with life alongside her four-legged sidekick, Bruno. 🐾 Join us for a conversation full of insight, inspiration, and just the right amount of spice — professionally and personally. You won't want to miss this episode of The Hidden Pulse. #Leadership #MarketingStrategy #DentalIndustry #HiddenPulse #CissyMangrum #CassieTallon #WomenInBusiness #BrunoTheDog #CookingAndCareer

Unlocking the Power of Procurement with Dr. Cindie Burkett, PMP In this episode of The Hidden Pulse with Cissy, we're diving into the often overlooked world of procurement with the incredible Dr. Cindi Burkett, PMP. With deep expertise in healthcare procurement, Dr. Burkett shares how relationships are the core of procurement and life. From demystifying the role of procurement to sharing real-world examples, Cindie offers invaluable insights you won't want to miss. I am Cissy Mangrum, your host, and Co-Founder & CRO of RevTech Partners and MaximizeRCM Consulting. With a strong focus on technology, operational efficiencies, and industry expertise, we are transforming how dental and medical organizations optimize their revenue cycle processes. We take a holistic approach to helping our partners achieve their desired successes by weaving together cutting-edge software solutions and proven operational strategies. You can contact me @ Cissy.Mangrum@MaximizeRCM.com or on our website www.revtechpartners.com

Welcome to The Hidden Pulse with Cissy and my special guest, Debbie Cabalo. In this episode, we will discuss Debbie's journey in healthcare and dentistry. She has had a fascinating path from chiropractic care to oncology and now to dentistry, most recently in rural dentistry. I want to introduce you to Debbie Cabalo, one of the top operations managers at Hero Practice Services, which services dental needs in rural areas of the United States. She has been part of the dental community for a little over 11 years and has been growing as a leader in various areas of operations. Her experience is something you won't want to miss. She has a great passion for patient care, as well as for taking care of her team and doctors so they can provide the most compassionate patient care possible. So join us on this podcast to learn more about what Debbie has been up to. I am Cissy Mangrum, your host, co-founder, and CRO of RevTech Partners and Maximize RCM Consulting. Our focus is on operational efficiencies through technology and industry expertise. We partner with practices of all sizes, from medical to dental, to help transform and optimize processes for a better team and patient experience. We achieve this by weaving cutting-edge software solutions with proven operational strategies, taking a holistic approach to helping our partners achieve their desired successes. Contact me @ Cissy.Mangrum@MaximizeRCM.com Website @ www.revtechpartners.com

Welcome to The Hidden Pulse with Cissy and special guest Richard May! In this episode, we dive into the ups and downs of traveling for work, the lessons learned through growth, and so much more. From deep discussions to moments to laughter, we cover it all. We hope you enjoy the conversations as much as we did. Come join us for this insightful and entertaining session! I'd like to introduce you to Richard May. Richard has been the director of Partnerships at Mango Voice for four years, focusing on building strong business relationships and driving growth. Outside of work, he enjoys sports, exploring the outdoors, and spending quality time with his family. I am Cissy Mangrum, your host and the Co-Founder & CRO of RevTech Partners and Maximize RCM Consulting. With a strong focus on technology, operational efficiencies, and industry expertise, we are transforming how dental and healthcare organizations optimize their processes. By weaving cutting-edge software solutions with proven operational strategies, we take a holistic approach to helping our partners achieve their desired success. So our doctors and providers can focus on what matters most to our patients. You can contact me at: RevTech Partners - RCM and Financial Software Technology @ www.revtechpartners.com MaximizeRCM Consulting - Full RCM & Operations Consulting @ www.maximizeRCM.com Contact me (Cissy) directly: RevTech Partners: Cissy.Mangrum@revtechpartners.com MaximizeRCM Consulting: Cissy.Mangrum@maximizeRCM.com