The Levels

🎯 FREE WORKSHOP — Hiring Workshop for PT Practice Owners | June 25th at 12pm EST. Reserve your seat: https://workshop.therehabceos.com/ppp-joinMost clinic owners who can't hire PTs aren't dealing with a market problem. They're dealing with a pipeline problem. And the breakdown is almost never where they think it is.In this video, Dr. Robbie Woelkers walks through the 8-level provider hiring framework that RehabCEOs uses with clients to diagnose exactly where their recruiting pipeline breaks down. From building a compensation package that reads as $135K total value instead of an $82K salary, to why 40% of new grads accept positions at their clinical site, to the one step where most owners silently lose candidates they already had (responding too slow), this is a ground-level look at how to stop treating hiring like a one-step problem.If you have patients and no provider to see them, that gap is costing you roughly $5,000 a week. This framework tells you which of the 8 levels is responsible.Who this is for: outpatient PT clinic owners who are stuck in reactive hiring mode and want a repeatable system they can actually diagnose and fix.TIMESTAMPS:00:00 Why most owners are stuck at level two02:45 Building a package that reads as $135K total comp05:50 The four recruitment channels and where to start09:15 The 24-hour response rule (and what it costs to miss it)12:20 How to vet candidates before the interview15:10 Selling the future, not the features18:45 Onboarding and the 30-60-90 day plan21:40 The retention formula for star performers24:26 Workshop invitation and next stepsIf this hiring framework hit close to home, this is exactly the kind of operational system we build with clinic owners inside the RehabCEOs program. We work with over 400 PT clinics around the nation on recruiting, retention, and the full business infrastructure behind a clinic that doesn't depend on the owner doing everything. The program comes with a 28-day free trial. Book a call to see if it's the right fit.https://rehabceos.com/book-a-call/

Every PT owner hits this question: 𝘞𝟤 𝘰𝘳 𝟣𝟢𝟫𝟫?And almost every time, they get it wrong.Here’s the truth → in 99% of cases, PTs should be W2.In this video, Dr. Joey Allbritton breaks down the 𝘁𝗵𝗿𝗲𝗲 𝗖’𝘀 𝗼𝗳 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻—Control, Cash, Connections— and why most PT owners hurt themselves (and their teams) chasing the 1099 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵.𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿:⚠️ Why “almost nothing” in PT is truly a 1099⚠️ The fines and risks of misclassification⚠️ Why unicorn 1099 hires aren’t a growth model⚠️ How to build profitability with W2 and benefits⚠️ What to fix if you “can’t afford” W2Timestamps:00:00 – The 1099 vs. W2 debate in PT clinics00:22 – Why Skool group questions come first00:49 – Pete’s question: advantages & drawbacks01:17 – Why almost nothing classifies as 109901:42 – The three C’s: Control, Cash, Connections02:35 – Why mobile PT is still a gray area03:03 – How salons vs. PT differ in classification03:28 – The 3 real problems PT owners face03:59 – Why Rehab CEOs flipped to a 28-day free trial04:49 – State differences in enforcement06:36 – Why W2 = culture + buy-in07:27 – The risk owners push onto providers08:22 – Overpaying evals to “make up” for no benefits09:19 – Why your revenue-per-visit math doesn’t work09:47 – Why unicorn hires aren’t a business model10:45 – Fix systems before worrying about hiring status

When PT owners grow, one of the biggest questions they face is: should I keep leasing or buy the building?In this video, Dr. Joey Allbritton breaks down the pros and cons of leasing vs. owning your PT clinic space, including:✔️ The risks of short-term leases and rent hikes✔️ When buying makes sense as a hedge against risk✔️ How real estate compares to opening another location✔️ Tax benefits of ownership (accelerated depreciation, liability protection)✔️ Why return on attention is just as important as return on investmentWhether you’re a single-location owner or running multiple clinics, this video gives you the framework to decide if investing in real estate is the right move—or if your growth capital is better spent elsewhere.𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀00:00 – Leasing vs. owning: the real question00:24 – How PT owners are asking these questions00:51 – The hidden risks of short-term leases01:19 – Why real estate feels expensive but tempting01:47 – Hedging risk with long-term leases or ownership02:17 – The current commercial real estate market02:46 – The benefit of joining a real PT owner community03:13 – Case study: clinics buying vs. leasing locations04:06 – Tax advantages of ownership (accelerated depreciation)04:34 – Why private equity buyers don’t want real estate05:28 – The ROI of opening a new location vs. buying a building05:58 – Build-out costs and the growth potential per therapist06:27 – ROI vs. ROA (return on attention)06:55 – Why real estate requires more focus and management07:24 – When interest rates make buying less attractive07:53 – Why leasing often wins for growth-focused PT owners08:21 – The “index fund vs. real estate” comparison08:48 – The realities of managing commercial real estate09:14 – Why Skool community questions drive these conversations

In this podcast, Dr. Robbie breaks down why PT clinics still struggle to fill their schedules—even when there’s a shortage of physical therapists—and shares the 3 systems that solve it for good: Reach, Registration, and Reputation.Timestamps00:00 – The PT shortage myth and why clinics still struggle00:28 – Quick win marketing explained (ads, events, promotions)01:56 – Paid leads vs. time-based leads: where to invest03:41 – The 28-day free trial system that drives growth04:04 – Building reputation: reviews, referrals, and returns05:24 – The Dream 100 method for long-term lead flow06:31 – Registration: converting leads into evals07:30 – How reach, registration, and reputation build the Perfect Patient Engine07:59 – Winning “Best Of” and building community visibility09:00 – How Rehab CEOs helps clinics implement these systemsWhen you're ready, here are 3 ways we can help you out:👉 Join our upcoming Fill Your Practice challenge: https://challenge.therehabceos.com👉 Schedule your Game Plan Call here: https://rehabceos.com/book-a-call/👉 Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceosIn this video, Dr. Joey Allbritton walks through the 11 most common reasons why your Google Ads aren’t turning clicks into new patients. From slow websites, wasted spend on irrelevant keywords, to agencies targeting the wrong locations, these are the silent killers that drain your budget without filling your clinic.00:00 – Why your Google Ads clicks aren’t becoming patients01:10 – Search ads vs. local service ads vs. performance max02:45 – Wasted spend from wrong targeting (city/location errors)04:05 – The #1 silent killer: slow clinic websites06:10 – The importance of mobile optimization for ads07:45 – How negative keywords protect your ad budget09:20 – Why branded search ads often waste your money11:00 – Understanding Google’s bidding system (and how to win)13:15 – When to stop paying for keywords you already rank for14:40 – The problem with sending ads to poorly built websites16:00 – How to fix these issues and actually get patients⸻If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs. We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.Schedule your Game Plan Call here: https://rehabceos.com/contactAnd don’t forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media