
Demystifying Performance Max (Episode 501)
From The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist
February 23, 2026 · 29 min · Episode 501
About this episode
Joey Bidner discusses Performance Max campaigns and Chris Schaeffer talks about Google Ads Editor.
This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Submit a Question - https://www.paidsearchpodcast.com
People in this episode
Host: Chris Schaeffer
Guest: Joey Bidner
Topics covered
- Performance Max
- PPC campaigns
- Google Ads Editor
- online marketing
- digital advertising
Keywords
- Performance Max
- PPC
- Google Ads
- online marketing
- advertising tools
Sponsors
Opteo
Mentioned in this episode
Organizations: Google Ads Editor, Google Ads, Paid Search Podcast
More episodes of The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
- Responding To A Listener’s Google Ads Challenge (Episode 516) · June 8, 2026 · 30 min
- 3 Big Announcements from Google This Year (Episode 515) · June 1, 2026 · 27 min
- Answering 5 Questions from Listeners (Episode 514) · May 25, 2026 · 36 min
- AI Audits, Free Audits, and Paid Audits (Episode 513) · May 18, 2026 · 29 min
- Should You Exclude by Age & Income Demographics? (Episode 512) · May 11, 2026 · 30 min
- The State of Google Ads in 2026 (Episode 511) · May 4, 2026 · 30 min
Explore listener stats, chart rankings, contacts and more on the The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing podcast page.