How to Achieve High Lifetime Value? (Classic)

About this episode

The episode discusses strategies for achieving high lifetime value on Amazon through customer loyalty and effective branding.

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 1:50 - Small Talk: A Warm Winter at Minnesota 4:00 - How to Encourage More Repeat Buys at No Cost? 6:43 - Who Dominates in Profitable Per-Click Spending? 10:27 - Why is Branding Expensive? 14:20 - Starting Small: You Don’t Need Many Products 17:25 - Exploring the Customer Loyalty Analytics Dashboard 18:25 - The Math Behind Your Target ACOS 21:40 - Increasing Repeat Purchases 23:58 - Key Drivers of Lifetime Value After the First Sale 27:36 - Should Brand Search Strategy Change Despite Uncertainty? 31:00 - Rapid Fire 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find…

People in this episode

Host: Michael Erickson Facchin

Guests: Michael Shelerud, Joe Shelerud

Topics covered

• Amazon PPC
• customer loyalty
• brand building
• repeat purchases
• target ACOS

Keywords

• lifetime value
• Amazon advertising
• repeat purchase rate
• target ACOS
• customer loyalty

Mentioned in this episode

Organizations: Ad Advance, Ad Badger

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