Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)
From The PPC Den: Amazon PPC Advertising Mastery by The PPC Den
May 22, 2026 · 40 min · Episode 383
About this episode
This episode discusses the power of Amazon PPC bulk files and provides a guide on how to effectively use them.
Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now. Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind. Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit ! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 01:38 - Why bulk files still rule 02:40 - Ignoring Amazon's official guide 07:50 - Campaign structure & naming 13:00 - Bulk sheets 101 18:09 - Auto campaign starter kit 28:33 - Manual campaign setup 30:05 - Saving time with SOPs 36:50 - Quality control 38:21 - Outro 🦡 Resources & Links Want to follow along? Grab the free starter kit we talked about right here. 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Anton Kimfors, CEO at SellWave How to…
People in this episode
Guest: Anton Kimfors
Topics covered
- Amazon PPC
- bulk files
- campaign setup
- AI in advertising
- marketing strategies
Keywords
- Amazon PPC
- bulk files
- campaign structure
- AI
- SOPs
- manual campaigns
- auto campaigns
Mentioned in this episode
Organizations: SellWave Agency, Ad Badger
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