Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine
From The PPC Den: Amazon PPC Advertising Mastery by The PPC Den
June 11, 2026 · 6 min
About this episode
This episode explores the new Custom Algorithm Feature of Ad Badger and its applications in Amazon PPC advertising.
Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here. We’ll see you Inside the Badger Den! 🦡 Highlights 0:00 — Intro 0:15 — Buybox Checker discounts 0:30 — New Slack, Zapier, and Webhook alerts 1:08 — Exploring the new PPC Bid Engine 1:46 — The Main Event: Custom Algorithms 2:06 — How to use the Campaign Selector 2:34 — Setting your Max/Min bid…
Topics covered
- Amazon PPC
- Custom Bid Engine
- Advertising Strategy
- Algorithm Features
- Negative Filters
- CPO Metric
Keywords
- Amazon PPC
- Custom Bid Engine
- Ad Badger
- Negative Filters
- CPO Metric
- Algorithm Cocktails
- BuyBox Checker
Sponsors
BuyBox Checker
Mentioned in this episode
Organizations: Ad Badger, BuyBox Checker
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