Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features
From The PPC Den: Amazon PPC Advertising Mastery by The PPC Den
March 31, 2026 · 20 min
About this episode
The premiere episode explores new features of Ad Badger's software and their strategic implications for Amazon PPC advertising.
Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy. In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den! 🦡 Highlights 0:00 – Intro 0:39 – Roadmap Update: Search Trends & Rank Tracking 1:14 – Analyzing Market Share & Keyword Demand 2:02 – Sales % Relative to Competition 3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword 4:46 – Understanding Search Query Volume Changes 5:20 – Comparing Brand CVR vs. Market CVR 6:57 – Organic Rank Tracking 9:31 – Finding Campaigns with No Modifiers 10:07 – Which Placements Need Higher Bids? 11:42 – Feature Demo: How to Use Bulk Placement Edits 12:51 – Top Insights from the Past Month 17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more) 18:30 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin —…
People in this episode
Host: Michael Erickson Facchin
Topics covered
- Amazon PPC
- software features
- advertising strategy
- market share
- keyword demand
Keywords
- Search Trends
- Organic Rank Tracking
- ad cannibalization
- market share
- conversion rate
Mentioned in this episode
Organizations: Ad Badger
More episodes of The PPC Den: Amazon PPC Advertising Mastery
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- 3 Bad Habits in Amazon PPC It's Time to Break · May 8, 2026 · 28 min
- Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU) · April 30, 2026 · 12 min
- How to Scale Your Amazon Business Globally: The EU Expansion Guide · April 24, 2026 · 32 min
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