Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)
From The PPC Den: Amazon PPC Advertising Mastery by The PPC Den
April 1, 2026 · 12 min · Episode 380
About this episode
The episode discusses how Amazon's ad revenue reporting can mislead sellers regarding their ACoS due to the inclusion of sales from other SKUs.
This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Live from the Austin trails 0:29 - What Amazon's dashboard is hiding from you 1:32 - How Other SKU sales actually work 2:22 - The ONE report you need to download right now 3:58 - Is your ACoS secretly terrible? Let's uncover the truth 5:45 - The "Click Magnet" Strategy 7:00 - Which product gets the click, and which closes the deal? 9:21 - When to cut the cord on a weak product 9:41 - The…
Topics covered
- Amazon advertising
- ACoS
- SKU sales
- ad optimization
- PPC strategy
Keywords
- Amazon PPC
- ad revenue
- Same SKU
- Other SKU
- advertising strategy
- ACoS confusion
- optimization decisions
Mentioned in this episode
Organizations: Ad Badger, Amazon
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