The Private Practice Success Podcast

In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads. More and more practice owners are asking the same question…. “Are Google Ads actually worth it?” This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake. G...

In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is: Where do I Find NEW Clients…? (Yes, NEW in capital letters.) This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked... “How do companies currently advertise their services, and where do families actually find you?” Needless to say, if yo...

In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…? This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have. In this insightful conversation, Gerda shares what she’s seen practice owners pay themselves in the real world, why owner pay is often...

In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team. While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consistent results without a high-performing front desk team supporting them. Your admin team isn’t just answering phones -...

In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”. Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing. So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough to create demand (and why your phone still isn’t ringing), ...

In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders, juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone. Gerda shares how the right support team can help practice owners move from overwhelmed operato...

In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months. Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you a...

In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base. Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how ai...

In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice. If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works. Gerda unpacks the beliefs that keep capable clinicians playing small, choos...

In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks! With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led. This episode is an important invitation to look in the mirror, take ownership, and fix the real cause of underperformance, so you can buil...

In Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring. You’ll discover why most practice owners start the year already behind, how reaction mode keeps you stuck, and why planning all by yourself rarely works. Instead, Gerda recommends and unpacks the power of a facilit...

In Episode 52, Gerda unpacks the three core reasons why your diary is still not full and why “just do more marketing” is almost never the whole answer. Whether you run a solo practice or a growing group practice, empty appointment slots create stress, cash flow pressure, and, over time, burnout. This episode is all about diagnosing the real problems, so you can finally fix them. More specifically, Gerda walks you through the full client journey - from enquiries, to front desk conversati...

In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Wh...