Inside Politico’s franchise playbook for Playbook

About this episode

The episode discusses Politico's Playbook and its evolution into a global franchise.

At nearly two decades old, Politico's Playbook was an innovator in the now-familiar daily agenda-setting newsletter. Playbook is now more than a DC staple. It has editions in five countries with two more on the way. And it is looking to adopt a franchi...

People in this episode

Host: Brian Morrissey

Topics covered

• newsletter innovation
• franchising
• media expansion
• daily agenda
• international editions

Keywords

• Politico
• Playbook
• newsletter
• franchise
• media
• expansion
• DC

Mentioned in this episode

Organizations: Politico

Books & works: Playbook

Places: DC

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