The new social with Rachel Karten

About this episode

Rachel Karten discusses how TikTok has changed the dynamics of social media engagement.

TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting Sh...

People in this episode

Host: Brian Morrissey

Guest: Rachel Karten

Topics covered

• social media
• algorithmic sorting
• audience engagement
• content creation
• TikTok

Keywords

• TikTok
• social media
• algorithm
• audience
• content
• engagement
• followers

Mentioned in this episode

Organizations: Link in Bio, TikTok

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