About this episode
This episode discusses the competition between legacy brands and nimble upstarts in the context of technological change in digital media.
Markets in the midst of technological change tend to have two camps. One is the legacy incumbents that have strengths in their brands and the other in upstarts that are nimbler. In digital media, it turned out brand won. At Possible, The Rebooting held...
People in this episode
Host: Brian Morrissey
Topics covered
- branding
- digital media
- market dynamics
- technological change
- legacy brands
- upstarts
Keywords
- branding
- digital media
- market competition
- legacy brands
- upstarts
- technological change
Mentioned in this episode
Organizations: Possible, The Rebooting, digital media
More episodes of The Rebooting Show
- Dynamo's Nicholas Carlson on finding content-market fit · June 9, 2026 · 1h 3m
- The new social with Rachel Karten · June 2, 2026 · 43 min
- The Dow Jones recipe for growth · May 26, 2026 · 53 min
- Inside Politico’s franchise playbook for Playbook · May 12, 2026 · 56 min
- TV advertising has decentralized · May 5, 2026 · 31 min
- Inside The Guardian's U.S. expansion · April 28, 2026 · 1h 5m
Explore listener stats, chart rankings, contacts and more on the The Rebooting Show podcast page.