TV advertising has decentralized

About this episode

The episode discusses the decentralization of TV advertising and its transformation into a data-driven model similar to online advertising.

The decentralization of digital media has arrived for TV. The TV advertising system is being remade in the image of the data-focused, automated ad systems that came to dominate the internet. TV was always the holdout, thanks to scarcity. That’s changed...

People in this episode

Host: Brian Morrissey

Topics covered

• TV advertising
• digital media
• decentralization
• automated ad systems
• data-focused advertising

Keywords

• TV advertising
• decentralization
• digital media
• automated ads
• data-driven

Mentioned in this episode

Organizations: TV, internet

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