TSL S3E21 - "What is Technical Sales" - Aaron Elliott, SRS Distribution

About this episode

Aaron Elliott joins Dr. Willy Bolander to discuss the concept of Technical Sales and its competencies.

Aaron Elliott joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - SRS Distribution. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

People in this episode

Host: Willy Bolander

Guest: Aaron Elliott

Topics covered

• Technical Sales
• Sales Competencies
• Sales Education
• Business Strategy
• Career Development

Keywords

• Technical Sales
• Sales Competencies
• SRS Distribution
• Willy Bolander
• Aaron Elliott

Mentioned in this episode

Organizations: SRS Distribution

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