TSL S3E27 - "What is Technical Sales" - Al Amerson, Texas AirSystems
From The Sales Lab by Willy Bolander, Ph.D.
January 19, 2026 · 55 min · Season 3 · Episode 27
About this episode
Al Amerson discusses the concept of technical sales and its competencies with Dr. Willy Bolander.
Al Amerson joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Texas AirSystems. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!
People in this episode
Host: Willy Bolander
Guest: Al Amerson
Topics covered
- Technical Sales
- Sales Competencies
- Business Education
- Career Development
- Self Improvement
Keywords
- Technical Sales
- Sales Competencies
- Texas AirSystems
- Business
- Education
Mentioned in this episode
Organizations: Texas AirSystems
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- TSL S3E25 - "What is Technical Sales" - Lucas Motycka, Johnson Controls · November 3, 2025 · 51 min
- TSL S3E24 - "What is Technical Sales" - Michael Payne, Winston Watercooler · October 28, 2025 · 42 min
- TSL S3E23 - "What is Technical Sales" - Zach DeGroff, Rubber & Gasket Company of America · October 13, 2025 · 52 min
- TSL S3E22 - "What is Technical Sales" - Harvey Berman, ABI Research · October 9, 2025 · 50 min
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