TSL S3E22 - "What is Technical Sales" - Harvey Berman, ABI Research
From The Sales Lab by Willy Bolander, Ph.D.
October 9, 2025 · 50 min · Season 3 · Episode 22
About this episode
Harvey Berman joins Dr. Willy Bolander to discuss the concept of Technical Sales and its competencies.
Harvey Berman joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - ABI Research. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!
People in this episode
Host: Willy Bolander
Guest: Harvey Berman
Topics covered
- Technical Sales
- Sales Competencies
- Sales Education
- Business Strategy
- Career Development
Keywords
- Technical Sales
- ABI Research
- Sales Competencies
- Sales Strategy
- Career in Sales
Mentioned in this episode
Organizations: ABI Research
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- TSL S3E26 - "What is Technical Sales" - Tyler Courtney, Regal Rexnord · January 12, 2026 · 49 min
- TSL S3E25 - "What is Technical Sales" - Lucas Motycka, Johnson Controls · November 3, 2025 · 51 min
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