
The Shift with Sam Baker
The Shift is a podcast that aims to tell the truth about being a woman post-40, created and hosted by writer and broadcaster, Sam Baker. Did you ever wonder why you stop hearing so many women's voices once they pass 40? ...
Insights from recent episode analysis
On the show
- Bryony Gordon1 ep
- Margaret Busby1 ep
- Abi Morgan1 ep
Also: Emily Nagoski, Elif Shafak, Christie Watson, Martha Wainwright, Prue Leith, Poorna Bell, Elizabeth Gilbert, Siri Hustvedt, Liz Earle, Dr Kate Lister, Maria Semple, Melissa Auf der Maur, Dr Katriona O’Sullivan, Sarah Hiscox, Stacey Duguid, Clare Grogan, Sabrina Pace-Humphreys
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇬🇧United Kingdom · Personal JournalsHOME#3613K to 71K
- 🇪🇸Spain · Personal Journals#234.5K to 24K
- 🇯🇵Japan · Personal Journals#103388 to 2.1K
- 🇸🇬SG · Personal Journals#36384 to 2.0K
- 🇮🇪Ireland · Personal Journals#62244 to 1.3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
20K to 103K🎙 ~2x weekly·309 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
39K to 206K🇬🇧69%🇪🇸23%🇯🇵2%+4 more - Active Followers
Loyal subscribers who consistently listen
21K to 114K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/13/26 | Denise Brown on the loss of her sister Nicole Brown Simpson and her lifelong fight against domestic abuse | Hello and welcome to season 23 (!) of The Shift podcast, and this first episode is very close to my heart. Domestic abuse is something I have spent a lot of my adult life campaigning about, so I could not be more honoured that today’s guest is Denise Brown, older sister of Nicole Brown Simpson who was killed by her husband, American footballer OJ Simpson, on 13 June 1994, at the age of 35. And that is the last time we will say his name during this episode because this conversation is not about him. It is about her, Nicole. A woman who did not get to live over half of her life. Who did not get to see her children grow up, did not meet her grandchildren, did not get to age or moan about wrinkles or the irritations of life after 40… And sadly - enragingly - Nicole is far from alone. In the UK, one in four women will experience intimate partner abuse in their lifetime. In the US that number rises to one in three. That’s something Denise Brown is determined to do something about. In the three decades since her sister’s murder, Denise has devoted herself to raising awareness of intimate partner abuse, touring the United States, speaking at shelters, fundraising and working to change the law. Now, she has written a book, For My Sister Nicole: Love Shouldn’t Hurt – What to Know About Domestic Violence. A powerful, heartbreaking must read, it is also packed with resources to help recognise and tackle abuse. Her hope is that it will help save lives like her sister’s. Denise joined me from a hotel room in Manhattan, where she is currently on tour, to talk about the loss of Nicole, her lifelong mission to change the way we view intimate partner abuse, why relationship abuse doesn’t just affect younger women and how it feels to reach 69 without her sister. In the UK, call the national domestic abuse helpline on 0808 2000 247, or visit Women’s Aid. In the US, the domestic violence hotline is 1-800-799-SAFE (7233). In Australia, the national family violence counselling service is on 1800 737 732. Other international helplines may be found via www.befrienders.org. * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including For My Sister Nicole: Love Shouldn’t Hurt – What to Know About Domestic Violence, by Denise Brown, as well as the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by Sam Baker. * If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com. • And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com • The Shift is created, hosted and produced by Sam Baker and edited by Juliette Nicholls at Pineapple Audio Productions. Learn more about your ad choices. Visit megaphone.fm/adchoices | 54m 48s | ||||||
| 10/6/26 | Jackie Kay on rediscovering yourself in your 50s - REPLAY | My guest today has blazed a trail through the British poetry scene ever since her work was first published in 1991. Born in Edinburgh, Jackie Kay MBE was brought up in Glasgow by her adoptive parents, Helen and John Kay, of whom much more later. She has had countless poetry collections, short stories and novels published to acclaim, as well as her glorious memoir Red Dust Road which tells the story of meeting her birth parents. The winner of over 20 awards, Jackie is a professor of creative writing at Salford University and for five years she was the Scottish Makar (that’s basically poet laureate). Her new collection May Day is an elegy to her beloved parents who (died within a year of each other) and taught her the meaning and power of protest. Something Jackie took to heart marching for women’s rights, gay liberation and Black Lives Matter. I went to Glasgow to meet Jackie while she was on tour. Her beloved older brother Maxie had just died and she spoke candidly about love, loss and absence, living with nothing between you and the sky and how poetry helps her survive. We also discussed coming back into yourself in your 50s and 60s, why there should be lists after white male writer’s names, the art of living together apart and why her emotional age is 150! * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including May Day by Jackie Kay and the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me. * If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com • And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com • The Shift (on life after 40) with Sam Baker is created and hosted by Sam Baker and edited by Juliette Nicholls @ Pineapple Audio Production. If you enjoyed this podcast, please rate/review/follow as it really does help other people find us. And let me know what you think on twitter @sambaker or instagram @theothersambaker. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 01m 10s | ||||||
| 9/29/26 | Marina Benjamin on the unseen, unsung, undone work of women - REPLAY | I first encountered today’s guest, Marina Benjamin, when I was researching The Shift book and stumbled across her memoir, The Middlepause. An insightful look at what middle age means today, it was prompted by Marina’s own sudden menopause after a hysterectomy. The sense of dislocation she described was the first time I’d ever seen the way I felt put down in black and white. She followed it up with Insomnia (clue’s in the name) and has now completed her loose midlife trilogy with A Little Give a stunning book about the “unsung, unseen, undone work women do” - and what happens when we tire of being a human rehab centre for everyone around us. I inhaled this book, dog-earing page after page and internally yelling YES! and I’m pretty sure you will too. Marina joined me to talk about emotional labour, why “cleaner guilt” doesn’t seem to affect men (strange that!), time poverty and wresting control of the to-do ticker tape. We also discussed why women’s manual work is invisible and men’s is a skill, how to get maximum benefit from your feminist inner critic, the two way pain of caring for elderly parents and why you should always ALWAYS run towards yourself. * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including A Little Give: the unseen, unsung, undone work of women by Marina Benjamin and the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me. * And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including transcripts of the podcast, please consider joining The Shift community. Find out more at www.theshiftwithsambaker.substack.com • The Shift (on life after 40) with Sam Baker is created and hosted by Sam Baker and edited by Emily Sandford. If you enjoyed this podcast, please rate/review/follow as it really does help other people find us. And let me know what you think on twitter @sambaker or instagram @theothersambaker Learn more about your ad choices. Visit megaphone.fm/adchoices | 43m 30s | ||||||
| 9/22/26 | Zandra Rhodes: how a 'boring little girl' made a big bold life - REPLAY | I can’t be cool about today’s guest, so I’m not even going to try. Ever since I started The Shift I have had a Wishlist and high up on it from day one was Dame Zandra Rhodes. Yes, that Zandra Rhodes. There can only be one after all. For over 50 years, Zandra has been a leading figure in the British fashion industry, renowned for her prints and her use of colour. Over the years she has dressed everyone from Princesses Diana to Freddie Mercury, Diana Ross and Debbie Harry, and collaborated with everyone from M&S to Ikea. Zandra is nothing if not egalitarian. Now 83 (and in remission from the terminal cancer she was diagnosed with at the start of covid), she has no plans to stop any time soon, as evidenced by her new book Iconic, My Life in Fashion in 50 Objects, a whistle-stop tour through her incredible life hanging out with ossie clark, lunching with Truman Capote, making a lifelong friend of legendary vogue editor Diana Vreeland. Which is how I get to be on my way to Bermondsey to hang out at her fabulous flat to talk about her equally fabulous life. I know! Zandra and I sat down with a cuppa to discuss how a “boring little girl” became synonymous with big, bold, uncompromising style, her lifelong workaholism, living a child-free life, using clothes as armour and the rejection that was the making of her... * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including Iconic: My Life in Fashion in 50 Objects by Zandra Rhodes and the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me. * If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com. • And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com • The Shift (on life after 40) with Sam Baker is created and hosted by Sam Baker and edited by Juliette Nicholls @ Pineapple Audio Production. If you enjoyed this podcast, please rate/review/follow as it really does help other people find us. And let me know what you think on twitter @sambaker or instagram @theothersambaker. Learn more about your ad choices. Visit megaphone.fm/adchoices | 51m 48s | ||||||
| 9/19/26 | Louise O'Neill on her midlife dating odyssey - BONUS EPISODE | You can be swimming along nicely and then all of a sudden everything you thought you had is gone. That’s what happened to today’s guest, the best-selling Irish novelist, Louise O’Neill. She was 38 and had just taken on a big mortgage with her partner of five years when he blindsided her by pulling the plug. In the wake of losing the future she thought she wanted, suddenly everything she’d achieved throughout her career lost its meaning. Known for her fearless feminist writing, Louise had written six award-winning novels and been compared to Margaret Atwood. For months she struggled. Then, heartbroken but defiant, she made a decision: she was going to spend the next year saying yes to everything that comes her way - except the one thing society teaches women to say yes to, settling for the first man who shows an interest. The result is her first memoir, A Bigger Life, about that radical experiment in learning to bet big - on yourself. Louise joined me to talk about the Christmas her life descended into chaos and her subsequent midlife dating odyssey. We also discussed the eating disorder that devoured her, why we still ask ‘why didn’t you leave?’, the downside of her crack-on, can do mentality, learning to recognise your own appetites, putting the humanity back into dating, feeling younger at 41 than 31, and why she really really doesn’t want her parents to read her book! * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including A Bigger Life by Louise O'Neill as well as the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by Sam Baker. * If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com. • And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com • The Shift is created, hosted and produced by Sam Baker and this episode was edited by Kelsey Bennett at Pineapple Audio Productions. Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 02m 35s | ||||||
| 9/15/26 | Miranda July on the unexpected wildness of ageing - REPLAY | It's two and a half years since I first interviewed Miranda July for this podcast and wow, what a change! Her novel All Fours became a must-read, got shortlisted for the Women's Prize and has been optioned for screen - a far cry from the moment she asked me, will you have my back? We did Miranda, we did! Here it is again... Every so often you get the chance to interview someone whose work has fascinated you for, well, forever. And today is one of those days. Miranda July is an artist, performer, film maker and writer who has been doing it her own way since she was in her teens. She has made three films - The Future, Me and You and Everyone We Know and Kajillionaire, held countless exhibitions, written several books and won a bunch of awards. You get the picture. Now 50, Miranda has turned her attention to midlife with her first novel in a decade. All Fours is a painful, poignant, hilarious and extremely hot exploration of what happens when “a curious, creative, sexually active woman reaches the midpoint of her life, goes off the oestrogen cliff and starts to question her direction?” It is wholly unlike anything else I’ve read about this life stage. And is sure to change a few games. Miranda joined me to talk about her own trip off the oestrogen cliff, reimagining relationships as we get older, conscious co-parenting and moving into the house in the backyard. We also discussed the menopause whisper network, outing herself as “no longer young”, getting out of the anxiety cul de sac and why ageing is “unexpectedly wild”. * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including All Fours by Miranda July and the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me. * If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com • And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com • The Shift (on life after 40) with Sam Baker is created and hosted by Sam Baker and edited by Juliette Nicholls @ Pineapple Audio Production. If you enjoyed this podcast, please rate/review/follow as it really does help other people find us. Learn more about your ad choices. Visit megaphone.fm/adchoices | 49m 59s | ||||||
| 9/8/26 | grieflove+5 | Rachel Eliza Griffiths | KNIFE: The attempted murder of Salman Rushdie | Manhattan | Rachel Eliza GriffithsSalman Rushdie+8 | — | 56m 38s | ||
| 9/1/26 | identitygender+4 | Meera Syal | VigilauntieBhaji on the Beach+3 | — | Meera Syalmemoir+5 | — | 1h 00m 17s | ||
| 8/25/26 | Tabitha Webb on being an older mum & the menopause-puberty collision | My guest today is the fashion designer and entrepreneur turned novelist Tabitha Webb. What can I tell you about Tabitha - other than her life makes mine look extremely dull? She ran away from university, chased a hot surfer to America, was a roller blading extra in the movie Birdcage and got held up at gunpoint. Then, despairing of finding the bag she wanted, she decided to design her own and a fashion career was born. Tabitha Webb became a go to for celebrities in the noughties. And when I say celebrities I mean the Princess of Wales (then Kate Middleton), not just any old reality TV starr. But fashion is a tough old world and at the end of last year, her label went into liquidation. But like the heroines of her novels, Tabitha is not easily defeated, and in her late 40s she turned her hand to fiction. She wrote her first romance novel, the Jilly Cooper esque No Regrets in 2020 and has now followed it up with the extremely fun sex-filled romp, Playing The Field. Tabitha joined me to talk about her blind faith that anything is possible, being an older mum and the menopause puberty collision, and why she can’t stand the way her husband breathes! We also discussed her fantastic mum who ‘doesn’t want an old man breathing down her neck!’, (there’s that breathing again!) being resolutely uncool, how it felt to turn her back on the fashion label she put so much into and the joy of ‘climbing your second mountain.’ * You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including Playing The Field by Tabitha Webb, as well as the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by Sam Baker. * If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com. • And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com • The Shift is created, hosted and produced by Sam Baker and edited by Juliette Nicholls at Pineapple Audio Productions. Learn more about your ad choices. Visit megaphone.fm/adchoices | 52m 07s | ||||||
| 8/18/26 | ageingfood+4 | Charlotte Wood | The Natural Way of ThingsThe Weekend+1 | — | Charlotte Woodageing+5 | — | 1h 01m 11s | ||
| 8/11/26 | resiliencedivorce+4 | Helen Thorn | Scummy MummiesGet Divorced, Be Happy+2 | — | resiliencedivorce+5 | — | 1h 03m 14s | ||
| 8/4/26 | midlife transformationcreative writing+4 | Jennie Godfrey | The List of Suspicious ThingsThe Barbecue at No9 | West Yorkshire | midlifenovelist+5 | — | 59m 44s | ||
| 7/28/26 | identitypersonal growth+4 | Jane Green | RewildingJemima J+1 | East Coast of AmericaMarrakech | Jane GreenRewilding+5 | — | 59m 13s | ||
| 7/21/26 | self esteemshame+4 | Sarah Hiscox | The Beginning And End Of Everything | — | addictionself esteem+5 | — | 48m 04s | ||
| 7/14/26 | midlife career crisispersonal recovery+3 | Stacey Duguid | In Pursuit of Happiness | — | midlife crisiscareer shame+3 | — | 1h 06m 04s | ||
| 7/7/26 | musicpersonal growth+4 | Clare Grogan | Altered ImagesGregory’s Girl+4 | — | Clare GroganAltered Images+3 | — | 55m 57s | ||
| 6/30/26 | runningworkaholism+4 | Sabrina Pace-Humphreys | Black SheepThe Shift: how I lost and found myself after 40 - and you can too | — | runningworkaholism+5 | — | 58m 32s | ||
| 6/23/26 | ageingself-worth+4 | Dawn O'Porter | Choose LoveJoanieclothing.com+3 | — | ageingBotox+6 | — | 56m 46s | ||
| 6/16/26 | journalismwar reporting+5 | Lyse Doucet | BBCThe Finest Hotel in Kabul | AfghanistanCanada+6 | Lyse DoucetBBC+6 | — | 1h 07m 25s | ||
| 6/9/26 | ageingwellbeing+3 | Liz Earle | A Better second halfHow To Age | — | ageingmenopause+5 | — | 1h 01m 41s | ||
| 6/2/26 | female pleasuresex education+3 | Dr Kate Lister | Betwixt The Sheetsi-news+3 | — | pleasure educationfemale sexuality+3 | — | 1h 02m 58s | ||
| 5/26/26 | midlife transformationpersonal growth+3 | Maria Semple | Oprah BookclubWhere’d you go bernadette+1 | Upper West sideUK+1 | midlifetransformation+5 | — | 1h 09m 26s | ||
| 5/19/26 | 90s musicfemale musicians+4 | Melissa Auf der Maur | HoleSmashing Pumpkins+1 | — | Melissa Auf der Maur90s+6 | — | 58m 18s | ||
| 5/12/26 | women's bodiesbody image+5 | Dr Katriona O’Sullivan | Trinity CollegeMaynooth university+3 | CoventryDublin | body imagewomen+5 | — | 1h 10m 42s | ||
| 5/5/26 | grieflove+4 | Siri Hustvedt | What I LovedThe Blazing World+2 | — | grieflove+5 | — | 1h 03m 08s | ||
| 4/28/26 | people pleasingmidlife+3 | Bryony Gordon | Daily Mailtelegraph+1 | — | Bryony Gordonpeople pleasing+5 | — | 1h 06m 20s | ||
| 4/21/26 | publishingblack women in literature+3 | Margaret Busby | Allison and BusbyPart Of The Story+2 | — | Margaret Busbypublishing+3 | — | 1h 09m 03s | ||
| 4/14/26 | memoirhealth+5 | Abi Morgan | This is Not a Pity MemoirShame+6 | — | Abi Morganmemoir+5 | — | 51m 45s | ||
| 4/7/26 | intimacyrelationships+3 | Emily Nagoski | The ShiftCome As You Are+1 | — | intimacysex drive+3 | — | 56m 59s | ||
| 3/31/26 | menopauseshame+4 | Elif Shafak | The Island of Missing TreesThere Are Rivers In The Sky+1 | Turkey | Elif Shafakmenopause+4 | — | 47m 45s | ||
| 3/24/26 | menopausemidlife+4 | Christie Watson | Quilt On FireThe Language of Kindness | — | perimenopausemidlife+5 | — | 50m 51s | ||
| 3/17/26 | musicmotherhood+4 | Martha Wainwright | Love Will Be RebornStories I Might Regret Telling You | — | loveMartha Wainwright+6 | — | 51m 26s | ||
| 3/10/26 | ageingHRT+5 | Prue Leith | Great British Bake OffLeith’s+3 | — | HRTageing+6 | — | 55m 37s | ||
| 3/3/26 | ageingbody image+4 | Poorna Bell | She Wanted More | — | ageingmenopause+5 | — | 1h 03m 32s | ||
| 2/24/26 | radical ageingfinancial independence+4 | Elizabeth Gilbert | Eat Pray LoveThe Signature of all Things+3 | — | Elizabeth GilbertEat Pray Love+5 | — | 1h 13m 27s | ||
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Chart history for The Shift with Sam Baker
Peaked at #23 in Spain, currently #23 in Spain.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Spain | — | #23 | #23 | — |
| United Kingdom | — | #36 | #36 | — |
| SG | — | #36 | #36 | — |
| Ireland | — | #62 | #62 | — |
| New Zealand | — | #77 | #77 | — |
| Japan | — | #103 | #103 | — |
| CZ | — | #121 | #121 | — |
| IS | — | #132 | #132 | — |
| Sweden | — | #138 | #138 | — |
| HU | — | #141 | #141 | — |
| Australia | — | #169 | #169 | — |
| Norway | — | #182 | #182 | — |
| South Africa | — | #186 | #186 | — |
| CL | — | #187 | #187 | — |
| KE | — | #193 | #193 | — |
Chart Positions
15 placements across 15 markets.
Chart Positions
15 placements across 15 markets.