Why you can’t outsource your values, with Crystal Whiteaker

About this episode

Crystal Whiteaker discusses the importance of aligning personal values with leadership and brand messaging.

Today's guest is Crystal Whiteaker, founder of Crystal Lily Creative, an inclusive leadership and brand development consultancy. Crystal is also the author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging, and she works with mission-driven founders over meaningful stretches of time – starting with who you are as a leader, then aligning your messaging and your backend systems so the experience you promise is the one people actually get. With 20 years of experience acro...

People in this episode

Host: Peta O'Brien-Day

Guest: Crystal Whiteaker

Topics covered

• leadership
• brand development
• inclusive practices
• mission-driven founders
• values alignment

Keywords

• leadership
• values
• brand development
• inclusive leadership
• mission-driven

Mentioned in this episode

Organizations: Crystal Lily Creative

Books & works: Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging

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