From 265 Million Users to Enterprise Gold Standard: How Canva Scales GTM Without Losing Its Soul

About this episode

Justin interviews Jessica Chiew about Canva's transition from a product-led growth model to an enterprise sales approach.

Justin sits down with Jessica Chiew, Global Head of GTM Strategy and Operations at Canva, to unpack what it really takes to evolve from a beloved PLG product into a full-fledged enterprise sales machine without breaking what made it great. Jessica shares how Canva navigates the complexity of multiple handoffs across a PLG-to-SLG journey, why time to value is everyone's job (not just CS), and how she's thinking about marrying product usage data, CRM structure, and conversational intelligence i...

People in this episode

Host: Justin Vandehey

Guest: Jessica Chiew

Topics covered

• GTM strategy
• enterprise sales
• product-led growth
• business evolution
• data integration

Keywords

• Canva
• GTM strategy
• enterprise sales
• product usage data
• CRM structure

Mentioned in this episode

Organizations: Canva

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