Grant Simmons: Entity Optimization, the LLM petri dish & more

About this episode

Grant Simmons discusses his journey in SEO, emphasizing entity optimization and the evolving landscape of search algorithms.

Episode Highlights: Grant Simmons shares his unconventional journey from 1980s programming to becoming a top SEO strategist, emphasizing the importance of foundational practices. Recent SEO trends like entity SEO, entity maps, and Google's evolving understanding layers—comparing Google’s approach to Large Language Models (LLMs)—are discussed. The significance of schema markup: its role in grounding search results, its impact on AI and LLMs, and best practices for implementation. How SEO tools leverage data like Google Search Console and Log File Analysis to refine strategies; discussion on tools like Market Brew, SEO Crawl, and the importance of first-party data. The challenges and opportunities in SEO attribution, reporting, and measuring real impact amidst evolving algorithms and AI influences. The industry’s salivation over new tech like AR, Self-driving cars, and the “beta testing culture” where poor launches are accepted as part of innovation. Grant reflects on his experience at Homes.com, algorithm penalties, and recovery strategies—highlighting the importance of aggressive, foundational SEO efforts. The industry’s shift from “golden age of easy wins” to embracing…

People in this episode

Host: Jeremy Rivera

Guest: Grant Simmons

Topics covered

• entity optimization
• SEO strategies
• schema markup
• AI and LLMs
• SEO tools
• SEO attribution
• user engagement

Keywords

• entity SEO
• schema markup
• Google Search Console
• Log File Analysis
• first-party data
• AI
• LLMs
• SEO tools
• user engagement
• SEO attribution

Mentioned in this episode

Organizations: Google, Homes.com, Market Brew, SEO Crawl

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