Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?

About this episode

Shamir Duverseau discusses the importance of learning and adapting in experimentation and business culture.

This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. Thi...

People in this episode

Guest: Shamir Duverseau

Topics covered

• Experimentation
• Conversion Rate Optimisation
• Testing
• Learning
• Business Culture

Keywords

• Experimentation
• Conversion Rate Optimisation
• AB Testing
• Learning
• Business

Mentioned in this episode

Organizations: Smart Panda Labs

More episodes of #THEBIGLIFT

• Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn? · November 2, 2025 · 36 min
• Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics? · September 30, 2025 · 28 min
• Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**! · August 29, 2025 · 34 min
• Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand · August 5, 2025 · 31 min
• Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth? · July 8, 2025 · 43 min
• Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to · June 11, 2025 · 41 min