About this episode
Greg and Stephen discuss the differences between B2B and B2C customer research and address the issue of survey fatigue.
Greg and Stephen discuss some of the things that make business to business (B2B) customer research different from business to consumer (B2C), based on Greg’s webinar. Is survey fatigue a red herring? We think it is! If you missed the webinar you can find it here: https://www.tlfresearch.com/webinars/b2b-sampling-methodology-and-battling-response-rates/
People in this episode
Hosts: Greg, Stephen
Topics covered
- B2B research
- survey fatigue
- response rates
Keywords
- B2B
- B2C
- customer research
- webinar
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