Trading Secrets

This week on Trading Secrets, Jason Tartick is joined by entrepreneur, creator, and New York Times bestselling author Olivia Levin. What started as a Taylor Swift fan account at age 13 has evolved into one of the most influential fan communities on the internet, with over 630,000 followers, major brand partnerships, a thriving ticketing business, and a bestselling book, The Story of Us. Olivia shares the incredible story of how a difficult season of layoffs, loss, and uncertainty led her to bet on herself, turn her passion into a full-time career, and build a business at the center of the creator economy. She breaks down the realities of monetizing a niche audience, securing brand deals, helping fans access face-value concert tickets, landing a publishing deal with Simon & Schuster, and consulting artists on fan engagement strategies. Plus, Jason and Kathryn dive into the power of fandom, Taylor Swift's business genius, creator monetization, entrepreneurship, community-building, and what Olivia has learned from spending more than a decade at the heart of one of the world's most passionate fan bases. Whether you're a Swiftie, creator, entrepreneur, or simply curious about how passion can become profit, this episode is packed with lessons on business, branding, and building a career on your own terms. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, Jason is joined by a very familiar guest — himself — as David Arduin returns to the host chair for the annual JTA recap episode!In this raw and reflective conversation, Jason opens up about what 2025 really looked like behind the scenes — from the emotional chaos he was sitting in during last year’s recap, to the clarity, peace, and confidence he feels now. He looks back on the predictions he got completely wrong, including being convinced he’d be out of Nashville, and explains how life ended up taking a very different turn in the best possible way.Jason shares what changed most in his personal life, why he’s finally stopped overexplaining himself, and how this season feels different from anything he’s experienced before. He talks about finding real alignment, what he now values more than career growth or social media milestones, and why 2026 feels less like survival mode and more like building the life he actually wants.On the business side, Jason breaks down the biggest year yet for both Trading Secrets and Rewired Talent Agency. He shares how the podcast continues to grow beyond Bachelor Nation, why the agency had a record-setting year, and how his own brand generated millions through major partnerships, speaking, and strategic niche positioning. He also gives a brutally honest look at the creator economy, what makes talent marketable, and why follower count means a lot less than most people think.Jason also reveals the details behind buying his first home in Nashville, how he negotiated the deal, why this moment means so much at 37 years old, and what it represents in the bigger picture of where his life is heading. From relationships and self-worth to business growth, money, and long-term vision, this episode is one of the most honest JTA recaps yet.Jason reveals all this and so much more in another episode you can’t afford to miss! Wayfair Find furniture, decor, and essentials that fit your unique style and budget. Head to Wayfair dot com right now to shop all things home. That’s W-A-Y-F-A-I-R dot com. Wayfair. Every style. Every homeWayfair.comWhatNot Whatnot is the largest dedicated live shopping platform, whether it’s beauty, collectibles, electronics, luxury fashion — even cookies — sellers are building real, thriving businessesWhatNot.comUpWorkScaling a business takes the right expertise at the right time. Upwork helps growing teams quickly bring in specialized freelancers—so you can move faster and take the business to the next levelUpwork.comAir Doctor Head to AirDoctorPro.com and use promo code TRADINGSECRETS to get UP TO $300 off today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty—an $84 value, free! Get this exclusive, podcast-only offer now at AirDoctorPro.com using promo code TRADING SECRETS Learn more about your ad choices. Visit podcastchoices.com/adchoices