Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16

Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16

From Web3 CMO Stories by Joeri Billast

March 30, 2026 · 9 min · Season 6

About this episode

Joeri Billast reflects on his recent TEDx talk, discussing the importance of clarity in messaging for marketers and leaders.

Send us Fan Mail If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for marketers, founders, and leaders trying to stand out in a world full of noise. TEDx demands one clear idea worth spreading, and that constraint is far harder than it sounds. I talk through the moment I restarted my script jus...

People in this episode

Host: Joeri Billast

Topics covered

  • TEDx
  • marketing
  • clarity
  • communication
  • entrepreneurship

Keywords

  • TEDx
  • clarity
  • marketing
  • communication
  • entrepreneurship
  • message

Mentioned in this episode

Places: Lisbon

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