What If Your Brand Is Not Who You Think? | S6 E24

May 28, 2026 · 22 min · Season 6

About this episode

The episode discusses the importance of brand clarity and how it impacts a company's identity and consistency.

Send us Fan Mail Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters more than ever. I sit down with Roxana Hurdacas, a B2B brand strategy advisor and managing partner at Drivion, to unpack what “brand clarity” really gives a company: the why, the what, the how, the rhythm, and the self-trust to stay consistent when everything around you changes. We get practical about the gap between f...

People in this episode

Host: Joeri Billast

Guest: Roxana Hurdacas

Topics covered

brand clarity
B2B branding
brand strategy
consistency
marketing

Keywords

brand clarity
B2B brand strategy
marketing
consistency
brand perception

Mentioned in this episode

Organizations: Drivion