The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21

May 7, 2026 · 24 min · Season 6

About this episode

The episode discusses a smarter approach to marketing in Web3, emphasizing the importance of building a social baseline and running marketing in deliberate seasons.

Send us Fan Mail Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a smarter approach: build an always-on social baseline first, then run marketing in deliberate seasons that compound momentum over time. We get specific about what that looks like in a real go-to-marke...

People in this episode

Host: Joeri Billast

Guest: Jack Haldorsson

Topics covered

Web3
marketing strategy
go-to-market
social media
entrepreneurship

Keywords

Web3
marketing
go-to-market playbook
social baseline
momentum

Mentioned in this episode

Organizations: Lunar Strategy