Building Real Trust In Luxury Resale Online | S6 E13

About this episode

The episode discusses the importance of trust in luxury resale and how it serves as infrastructure for the circular economy.

Send us Fan Mail Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down with Nicole Reznic, founder and CEO of Mark3t and a professor of luxury marketing, to argue that trust in luxury resale is infrastructure, not a campaign. We get specific about what breaks online: the loss of in-person cues, the rise of ...

People in this episode

Host: Joeri Billast

Guest: Nicole Reznic

Topics covered

• luxury resale
• trust
• circular economy
• marketing
• infrastructure

Keywords

• luxury resale
• trust
• circular economy
• Nicole Reznic
• Mark3t
• luxury marketing
• online transactions

Mentioned in this episode

Organizations: Mark3t

Books & works: Building Real Trust In Luxury Resale Online

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