Crypto That Feels Like A Text Message | S6 E15

Crypto That Feels Like A Text Message | S6 E15

From Web3 CMO Stories by Joeri Billast

March 26, 2026 · 20 min · Season 6

About this episode

Kalib Stevens discusses the challenges of Web3 adoption and the importance of user-friendly communication.

Send us Fan Mail Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users struggle and why most Web3 onboarding fails the moment a newcomer hits unfamiliar crypto jargon. We start with what Kalib learned helping artists and creators try Web3: the tech has to earn its place b...

People in this episode

Host: Joeri Billast

Guest: Kalib Stevens

Topics covered

  • crypto adoption
  • Web3 onboarding
  • user experience
  • communication
  • jargon
  • artists and creators

Keywords

  • crypto
  • Web3
  • adoption
  • user experience
  • jargon
  • communication
  • artists
  • creators

Mentioned in this episode

Organizations: RYO

Places: Japan

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