
Crypto That Feels Like A Text Message | S6 E15
From Web3 CMO Stories by Joeri Billast
March 26, 2026 · 20 min · Season 6
About this episode
Kalib Stevens discusses the challenges of Web3 adoption and the importance of user-friendly communication.
Send us Fan Mail Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users struggle and why most Web3 onboarding fails the moment a newcomer hits unfamiliar crypto jargon. We start with what Kalib learned helping artists and creators try Web3: the tech has to earn its place b...
People in this episode
Host: Joeri Billast
Guest: Kalib Stevens
Topics covered
- crypto adoption
- Web3 onboarding
- user experience
- communication
- jargon
- artists and creators
Keywords
- crypto
- Web3
- adoption
- user experience
- jargon
- communication
- artists
- creators
Mentioned in this episode
Organizations: RYO
Places: Japan
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