How To Use AI In B2B Without Losing The Human Touch | S6 E20

About this episode

Megan Stark discusses building trust in industrial B2B marketing while using AI without losing the human touch.

Send us Fan Mail Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk about what actually builds trust in industrial B2B marketing when your audience is technical, impatient with fluff, and focused on outcomes. We get practical about credibility: speaking the customer’s language, staying honest when you don’t know something, and earning confidence through real sector knowledge rather than...

People in this episode

Host: Joeri Billast

Guest: Megan Stark

Topics covered

• AI in B2B
• trust in marketing
• industrial marketing
• customer understanding
• credibility

Keywords

• AI
• B2B marketing
• trust
• credibility
• customer engagement

Mentioned in this episode

Organizations: CubicICE

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