Keep The Buyer In The Room | S6 E18

About this episode

The episode discusses the challenges of customer insight in B2B marketing with AI strategist Matt Wilkinson.

Send us Fan Mail Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and the creator behind Persona AI thinking, to get specific about where customer insight goes to die inside modern B2B marketing. The surprising answer is not “we need more research.” It is that research rarely survives the approval process with its sharpness intact, and organizational gravity pulls great messaging back to...

People in this episode

Host: Joeri Billast

Guest: Matt Wilkinson

Topics covered

• B2B marketing
• customer insight
• AI marketing
• life sciences
• decision making

Keywords

• B2B marketing
• customer insight
• AI marketing
• decision making
• research

Mentioned in this episode

Organizations: Persona AI

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