We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19

About this episode

Mark Schaefer discusses the impact of AI on decision making and marketing in a fireside chat with Joeri Billast.

Send us Fan Mail AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers default to machine recommendations, marketing changes shape: you are no longer only persuading a person, you are increasingly persuading the system that advises them. We explore what that means in pra...

People in this episode

Host: Joeri Billast

Guest: Mark Schaefer

Topics covered

• AI
• decision making
• cognitive offloading
• marketing
• psychology

Keywords

• AI
• cognitive offloading
• marketing
• decision making
• psychology

Mentioned in this episode

Organizations: Sintra Synergies, AI

More episodes of Web3 CMO Stories

• AI Is Not a Crystal Ball, It’s a Mirror | S6 E26 · June 12, 2026 · 32 min
• What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25 · June 5, 2026 · 25 min
• What If Your Brand Is Not Who You Think? | S6 E24 · May 28, 2026 · 22 min
• How The Next Generation Sees Work In The AI Age | S6 E23 · May 21, 2026 · 19 min
• The Future CMO: The One Thing AI Cannot Replace | S6 E22 · May 14, 2026 · 28 min
• The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21 · May 7, 2026 · 24 min