AI is killing your marketing (one way to fix)

About this episode

Gila Shapiro joins the hosts to discuss the pitfalls of corporate jargon and AI in marketing, offering insights on effective copywriting and communication strategies.

Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corporate buzzwords, expose "copy thinking" and "copy pasting" with AI, and give the founder POV trick that ends executive copy fights forever. If you've ever been asked to "elevate enterprise synergies," this one's for you. More from this episode The two words that should disqualify any marketer from giving copy feedback (hint: rhymes with "synergy") Why having a frying pan doesn't make you a chef — and writing copy doesn't make you a copywriter The "shout pineapple" school of copywriting Why B2B brands are scared of being unfollowed — and why that's why nobody clicks The dinner party test that kills 90% of corporate jargon on contact The difference between "copy thinking" and "copy pasting" (and why one of these kills your career in 18 months) Gila's reverse-engineering trick for ending founder vs. marketer copy fights forever Why making your boss happy and making your customer click are two completely different jobs The brutally honest reason most messaging processes are broken — and the only fix that…

People in this episode

Hosts: Gabriel Bujold, Eric Holland, Zach Roberts

Guest: Gila Shapiro

Topics covered

• B2B marketing
• copywriting
• corporate jargon
• AI in marketing
• executive communication
• marketing strategies

Keywords

• synergy
• copy thinking
• copy pasting
• B2B brands
• corporate jargon
• messaging processes
• marketing feedback

Mentioned in this episode

Organizations: Fireflies.ai, Riverside, SquadCast

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