
No salary is worth your soul with Hattie the PMM
From We're Not Marketers by Gabriel Bujold, Eric Holland, Zach Roberts
December 18, 2025 · 54 min · Season 5 · Episode 7
About this episode
Hattie the PMM discusses her journey from CEO to product marketer and the challenges faced in corporate environments.
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth. More from this convo... From BBC/Wall Street Journal features to being treated like a child at work Why PMMs are architects while marketers are just painting pretty walls The day respect disappeared: "The minute my name hit their payroll" How to build your $100K consultancy while keeping your day job Why companies pay consultants 3X more for the same PMM work The "becoming vs. doing" trap that keeps PMMs broke Money limiting beliefs: Why you won't send the invoice The strategic visibility system that changes everything Why your framework knowledge means nothing without becoming How to extract value from…
People in this episode
Hosts: Gabriel Bujold, Eric Holland, Zach Roberts
Guest: Hattie the PMM
Topics covered
- product marketing
- consultancy
- money beliefs
- corporate culture
- self-worth
Keywords
- product marketing
- consultancy
- money limiting beliefs
- corporate payroll
- self-worth
- visibility system
- architect vs. decorator
Mentioned in this episode
Organizations: BBC, Wall Street Journal
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