#561 - How to Coach Sales Reps Using “Based On What” Thinking | Cameron Shahabedin

About this episode

Cameron Shahabedin discusses strategies for coaching sales reps to become self-sufficient closers through structured methods and problem-solving leadership.

Turn reps into self-sufficient closers with structured call coaching, “based on what” thinking, and problem-solving leadership systems 🎙️ ACTIONABLE TAKEAWAYS: Reinforce pillars everywhere, not just on callsBake core behaviors (like upfront contracts) into coaching, decks, and workflows so reps can’t skip them. Model the behavior you expectLeaders should demonstrate the same frameworks (e.g. upfront contracts, structured thinking) in coaching and team meetings. Set “realistic but uncomfortable” goals with proofUse past data + missed opportunities to show exactly how higher targets are achievable. Coach leaders with a consistent scoring rubricStandardize feedback (what worked, what didn’t, next steps quality) so performance is measurable and repeatable. These Courses Will Get You to President’s Club: Cold Call Course: https://bit.ly/4jqQ4w2 Cold Email Course: http://bit.ly/44K6jy3 Discovery Course: https://bit.ly/4cQYaM8 Exec Selling Course: https://bit.ly/4lCtJh7 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics: Free Toolkits: http://bit.ly/4nZwvO5 Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

People in this episode

Hosts: Armand Farrokh, Nick Cegelski

Guest: Cameron Shahabedin

Topics covered

• sales coaching
• problem-solving leadership
• self-sufficient closers
• structured call coaching
• goal setting

Keywords

• sales reps
• coaching
• call coaching
• leadership
• goal setting
• structured thinking
• performance measurement

More episodes of 30 Minutes to President's Club | No-Nonsense Sales

• #581 - The Negotiation Playbook | 30MPC Hall of Fame · June 11, 2026 · 25 min
• #580 - How To Become Dangerously Good At Negotiation · June 9, 2026 · 37 min
• #579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame · June 4, 2026 · 27 min
• #578 - Watch Me Cold Call For A Product I’ve Never Sold · June 2, 2026 · 19 min
• How to Win Deals Without Discounting Away Your Commission · June 1, 2026 · 17 min
• #577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay · May 28, 2026 · 47 min