What's Your Website Actually Costing You?

About this episode

Symon Oliver and Marcello Gortana discuss the complexities of total cost of ownership in website and product design.

In this conversation, Symon Oliver and Marcello Gortana delve into the complexities of total cost of ownership in website and product design. They discuss the often-overlooked costs associated with redesigns, including hosting, labor, and licensing, and emphasize the importance of understanding these costs during the planning phase. The conversation also touches on the challenges organizations face in accurately estimating these costs, the cultural attitudes towards website value, and the need for better communication and governance in project management.

People in this episode

Guests: Symon Oliver, Marcello Gortana

Topics covered

• total cost of ownership
• website design
• product design
• cost estimation
• project management
• organizational challenges

Keywords

• website costs
• redesign costs
• hosting
• labor
• licensing
• communication
• governance

More episodes of A Digital Strategy Podcast

• The 5 Website Principles Most Companies Get Wrong · June 12, 2026 · 19 min
• Don't Build a Design System Until You See These 3 Signals · June 5, 2026 · 14 min
• The Truth About Agency Growth, Pricing, and Why Agencies Fail | ft. Eli Rubel · May 22, 2026 · 38 min
• What a Design System Actually Is (Explained by Someone Who Builds One) · May 15, 2026 · 26 min
• Why people don't trust your business · May 8, 2026 · 19 min
• Design Is on Trial (And the Evidence Is Damning) · April 30, 2026 · 29 min