Your CFO Isn't Saying No to Your Website

About this episode

The episode discusses how to effectively pitch website projects to secure approval from CFOs and finance teams.

Most website projects die before they start — not because the work isn't needed, but because they're pitched wrong. In this episode, Symon and Marcello break down how to build a business case for a web investment that actually gets approved. They cover what CFOs and finance teams need to hear, how to audit current costs most teams don't even know they're carrying, how to connect a website to revenue (and when that framing doesn't apply), and how to structure a phase-based ask when the full budget won't fly. If you're a marketing leader trying to get a web project over the line, this one's for you.

People in this episode

Hosts: Symon, Marcello

Topics covered

• website projects
• business case
• CFO communication
• web investment
• marketing leadership

Keywords

• website projects
• CFO
• business case
• web investment
• marketing leaders

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