Your Tech Stack Is a Business Decision. Is Anyone Treating It Like One?

About this episode

The episode discusses the importance of treating technical decisions as business strategy and the common pitfalls organizations face in project management.

Most technical projects fail not because of bad technology — but because the people buying, scoping, and implementing it never fully agreed on what they were building or why. In this episode of The Weekly Set, Symon and Marcello are joined by Deborah Kaminetzky, founder of Defacto Project Management, who gets called in when high-stakes technical projects are complex, off the rails, or both. With a background in law, corporate operations, and project management, Deborah brings a rare perspective: she understands both the business side and the build side — and knows exactly where the gap between them lives. Together, they unpack why so many organizations treat technical decisions as IT problems instead of business strategy, how vague goals and rushed timelines create expensive do-overs, and what it actually takes to set a project up for adoption — not just delivery. If you have ever inherited a system nobody uses, signed a contract before defining your workflow, or been handed a scope that one person wrote in isolation, this conversation is for you.

People in this episode

Hosts: Symon, Marcello

Guest: Deborah Kaminetzky

Topics covered

• technical projects
• business strategy
• project management
• IT problems
• organizational goals

Keywords

• tech stack
• business decision
• project management
• IT strategy
• technical projects
• adoption
• workflow

Mentioned in this episode

Organizations: Defacto Project Management

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