Beyond The Technique Podcast

What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment. WATCH ON YOUTUBE: https://youtu.be/IRRR8hqitdE GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW CHRIS GALEO Instagram: https://www.instagram.com/chrisatgritandgrace/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

In this milestone 700th episode of Beyond the Technique, Kati Whitledge interviews beauty industry innovator and Tippy co-founder Terry McKim about the future of hiring for salons and spas. Terry shares the inspiration behind his new company, IntroVu, a one-way video interview platform designed to help owners reduce no-shows, assess personality and communication skills earlier, and build a stronger pipeline of candidates before the in-person interview ever begins. Salon and spa leaders will gain insights into creating a more modern, efficient, and culture-focused hiring process that saves time while improving the quality of their team. WATCH ON YOUTUBE: https://youtu.be/QP1h98MZnYw GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW INTROVU Website: https://introvu.com/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389 Join the PBA: https://www.probeauty.org/

Beauty industry speaker, consultant, and author Nina Tulio joins us today for an honest conversation about leadership, profitability, and the personal growth required to build a sustainable salon business. Inspired by Nina's new book, Profit is Personal, this episode challenges salon and spa owners to stop chasing trends and start focusing on the systems, values, and self-awareness that truly drive long-term success. Nina also shares insights on pricing strategies, hiring with intention, and why leading from confidence instead of fear creates healthier teams, stronger cultures, and more profitable businesses. WATCH ON YOUTUBE: https://youtu.be/dkRRbCh24PU GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW NINA! Instagram: https://www.instagram.com/ninatulio/ Get her book: Click Here Listen to our podcasts: Click Here LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

In this episode of Beyond the Technique, Kati Whitledge sits down with salon owner, Jessi Ivey to break down the hiring strategies that helped grow a salon from two team members to over 25 and generate more than $2.5 million in revenue. Jessi shares how refining her hiring process with multiple interviews, shadow days, and clear expectations transformed her culture, improved retention, and supported rapid growth—even after launching during the pandemic. Salon and spa owners will learn how to build a strong team through structured hiring, ongoing education, and boundaries that create both accountability and long-term success. WATCH ON YOUTUBE: https://youtu.be/o7OqWkkdXhY GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW JESSI IVEY Website: https://www.lewisandivey.com/ Instagram: https://www.instagram.com/theiveyclub/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS Join the PBA: https://www.probeauty.org/

In this episode, Kati sits down with top salon owner Sherri Belanger to explore "The Heart of Hospitality" and what it truly takes to create an elevated client experience that stands out. Sherri shares her journey from stylist to owner of a thriving 22-chair team-based salon, along with real insights on expansion costs, building with intention, and hiring for character over skill. Salon and spa owners will walk away with actionable ideas on designing unforgettable guest experiences, scaling sustainably, and reconnecting with their deeper "why" to lead and grow with purpose. WATCH ON YOUTUBE: https://youtu.be/3BRDAZiw-Vc GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW BELLE SIRENE SALON Website: https://www.bellesirenesalon.com/ Instagram: https://www.instagram.com/bellesirenesalon/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS Join the PBA: https://www.probeauty.org/

In this episode of Beyond the Technique, Kati Whitledge sits down with pioneering makeup artist Dina Ousley to explore her groundbreaking journey in the airbrush makeup industry. From working behind the chair to serving celebrity clients like Meryl Streep, Dina shares how innovation, resilience, and education helped her build DINAIR, a category-defining brand. She breaks down the science behind airbrush makeup, why it performs differently under HD cameras, and how challenging industry norms ultimately fueled her success. Salon and spa leaders will walk away inspired to embrace innovation, invest in education, and stay committed to their vision—even when others don't see it yet. WATCH ON YOUTUBE: https://youtu.be/cePXApIA3lg GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW DINAIR Website: https://www.airbrushmakeup.com/ Instagram: https://www.instagram.com/dinairofficial/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS Join the PBA: https://www.probeauty.org/

Today, we have the founder of Invisible Bead Extensions®, McKenzie Turley here to share how an education-first approach to hair extensions can transform both stylist performance and salon profitability. From losing her voice as an opera singer to pioneering Invisible Bead Extensions, McKenzie reveals how a commitment to research, technique, and mentorship filled a critical gap in the industry. You'll learn why better training is the key to delivering superior results, increasing client trust, and multiplying revenue. Salon owners and leaders will walk away with a clear understanding of how to support their teams' growth, implement higher standards, and unlock bigger profits through intentional education. WATCH ON YOUTUBE: https://youtu.be/dqv663gLXG0 GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW MCKENZIE TURLEY AND IBE® Website: https://invisiblebeadextensions.com/ IBE® Instagram: https://www.instagram.com/invisiblebeadextensions McKenzie's Instagram: https://www.instagram.com/itsmckenzieturley/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique Join the PBA: https://www.probeauty.org/

In this inspiring episode, Kati sits down with rising salon owner and educator Sarah Carroll to unpack what it really takes to build and lead a thriving, motivated team. From starting in the industry at just 15 to opening and renovating a 3,000-square-foot salon at 23, Sarah shares the grit, risk-taking, and relentless drive behind her rapid success. She opens up about lessons learned in hiring, team structure, and creating a collaborative culture where stylists feel supported and inspired. This conversation will challenge you to lead boldly, invest in your team, and stop letting fear hold you back from building the salon you truly want. WATCH ON YOUTUBE: https://youtu.be/DDUUm_sABPQ GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW SARAH CARROLL Instagram: https://www.instagram.com/sarahdidmy.hair/ Salon: https://www.instagram.com/thehairgardensalon/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS Join the PBA: https://www.probeauty.org/