Thriving Stylist Podcast

This episode is different from anything I've shared on salon marketing before, and that's intentional. The foundation of what I'm about to share isn't based on gut feelings or personal opinion. I analyzed the social media activity of salons I know for a fact are scaling financially, growing their teams effortlessly, and turning real profit margins. And then I looked at the salons where the following is big but the revenue isn't moving. The contrast is striking. For the first time on this podcast, I'm speaking directly to salon owners about marketing, not just stylists. Because the strategy looks completely different when you're building a team, filling multiple chairs, and trying to attract the caliber of stylist who actually moves the needle. What's working in 2026 is not what worked three years ago, and the salons that haven't caught up yet are feeling it. If you want to know what the fastest growing salons are actually doing on social media right now, this episode is your blueprint! The first four episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

Have you ever looked at a viral post and felt like something was missing? This week, a social media campaign from a collection of private beauty schools has been making the rounds, warning that the industry is at risk of collapse due to federal loan defunding. On its face, it sounds terrifying, but once you peel back the layers, you realize the situation is much more complex than just "saving" the industry. I was asked about my opinion on the post and situation, so I wanted to do an investigative-style episode that digs into the financial mechanics of for-profit beauty schools and the reality of the July 2025 Big, Beautiful Bill. I'm breaking down why the shift in oversight to the Treasury Department is happening, the staggering default rates that are putting NACCAS accreditation at risk, why cosmetology has landed in the crosshairs of a new federal earnings test, and much more. If you've been confused by the buzz or worried about the future of beauty education, this episode is your clarity and context. Let's look at the data, address the fragility of the current model, and talk about how we can come together to build something better! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

I've noticed a dangerous trend lately where stylists and salon owners are treating DMs as a burden instead of a gift. We're shutting them off, ignoring them (or even worse) hiding behind auto-responders that act as total lead killers. I get it; DMs can feel time-consuming. But in a world where AI is rapidly disrupting the workforce, human connection is the one thing we need to cling to, and that's what this episode is all about. Today, I reveal why the Instagram "like and follow" game of 2015 is dead and what the algorithm is actually looking for today (spoiler: DMs are your #1 indicator of success). I'm also sharing my 4-Step Pipeline to help you streamline these conversations and get guests to the finish line without wasting hours of your day, and a whole lot more. Right now, trust has to be built before they ever walk through the salon doors. It's time to stop the automation rush and start reopening the most powerful channel you have for building demand, and let me know how this helps you! Join me live for our upcoming free, high-impact training where I'll break down exactly what's driving demand for today's fastest-growing stylists and how to apply it to your business right now. Limited sessions start February 23rd, and you can save your FREE spot at www.thrivingstylist.com/bookedbydesign/! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/