How Creators Replaced the Entire PR Industry

About this episode

The episode discusses how creators have overtaken the traditional PR industry through various successful marketing strategies.

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about. 0:00 - PR is dead 0:40 - Edelman panel recap 3:07 - YouTube golf tour launch 7:00 - The embargo rant 10:56 - Shopify's organic PR playbook 13:22 - Alex Earle vs. Beyoncé 18:16 - Michael Rubin's flag football spectacle 24:20 - Shoptalk / Klaviyo Composer 27:00 - Why brands are firing their agencies 30:09 - Programmatic ad fraud exposed 36:12 - Retro hardware / Brick auto-bricking As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

People in this episode

Hosts: orenmeetsworld, Shwinnabego, JordanRogers2626

Topics covered

• PR industry
• creator economy
• YouTube marketing
• social media influence
• programmatic ad fraud
• brand strategy

Keywords

• PR is dead
• YouTube golf tour
• organic PR
• social media followers
• ad fraud
• brand agencies

Mentioned in this episode

Organizations: Edelman, Shopify, Klaviyo

More episodes of Brandfathers

• How Tech CEOs Made Everyone Hate AI · May 27, 2026 · 50 min
• How the Algorithm Decides Who Wins · May 18, 2026 · 36 min
• Master’s marketing, Coachella billboards & the basics of influencer marketing strategy · April 10, 2026 · 51 min
• How the 'new media' is getting rich (and why you’re not) · April 3, 2026 · 40 min
• Why Silicon Valley Is Suddenly Desperate for Marketers · March 9, 2026 · 54 min
• Why the Best Creatives Are Making More Money Than Ever · March 3, 2026 · 50 min