Master’s marketing, Coachella billboards & the basics of influencer marketing strategy

About this episode

The episode discusses various marketing strategies, including influencer marketing and brand activations, while also critiquing the masculinization of marketing practices.

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it? 0:00 Masters marketing & brand activations 14:30 Marketing is being masculinized 22:03 Phoebe Gates' influencer lowball 31:22 Threads, algorithms & creator complaining 37:46 RFK launches a podcast 41:40 Coachella billboard speed round Follow the guys: @JordanRogers2626 @Shwinnabego @orenmeetsworld Sign up for the newsletter: https://www.Brandfathers.org

People in this episode

Hosts: Jordan Rogers, Shwinnabego, orenmeetsworld

Topics covered

• marketing
• influencer marketing
• brand activations
• masculinization of marketing
• Coachella billboards
• creator economy

Keywords

• influencer marketing
• Coachella
• Masters
• Phoebe Gates
• brand activations
• marketing strategy
• advertising
• creator economy

Mentioned in this episode

Products: Threads

Places: Augusta, Coachella

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