About this episode
The episode discusses the impact of algorithms on marketing and content creation, highlighting successful strategies from brands like Nike and CMFRT.
Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook: 0:00 — Intro 0:18 — Live from Dallas 5:00 — Ideal home size + the Gen Z myth 7:00 — Nike's "walkers tolerated" ad 10:30 — Nike, Lulu & the mushy middle 14:50 — Framework for staying relevant 18:50 — CMFRT's billion-dollar creator army 21:00 — Why big brands won't hit the gas pedal 22:50 — Distribution is the new product 25:30 — Under Armour blew middle America 28:30 — Why your content sucks (not the algorithm) 30:00 — How meta ads actually work Follow Jordan: @jordanrogers Follow Ashwinn: @Shwinnabegobrand Follow Oren: @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
People in this episode
Hosts: Jordan Rogers, Ashwinn, Oren
Topics covered
- marketing strategies
- content creation
- brand relevance
- algorithm impact
- Gen Z
- advertising
Keywords
- algorithm
- Nike
- CMFRT
- content creation
- marketing
- Gen Z
- advertising
Mentioned in this episode
Organizations: Nike, CMFRT
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