About this episode
The episode discusses the challenges faced by CMOs in the wake of AI advancements and changing marketing dynamics.
The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers. 00:00 World Cup buzz, MIA 02:45 The anti-AI vibe shift 06:00 The corporate execution gap 10:00 Saucony's bot-defense playbook 13:40 Salomon's tiny car + Bima's van 16:30 Why Messi can't sell a drink 27:00 The brutal CPG launch math 31:50 Bob's Red Mill killed Bob 36:00 SEO is dead 41:00 Why $1M won't buy a CMO 44:00 The new hottest marketing hire 46:30 OKC vs Spurs Follow the hosts: Jordan — @jordanrogers Ashwinn — @Shwinnabegobrand Oren — @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.
People in this episode
Hosts: Jordan, Ashwinn, Oren
Topics covered
- AI impact on marketing
- CMO challenges
- corporate execution gap
- marketing strategies
- consumer packaged goods
- SEO trends
Keywords
- AI
- CMO
- marketing
- SEO
- consumer goods
- corporate strategy
- World Cup
Mentioned in this episode
Organizations: Bob's Red Mill, Saucony, Salomon, Bima, AI, CPG
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