Building Real Community With Virtual Audiences

About this episode

This episode explores how Roblox's creator-first model is transforming advertising and community engagement.

What happens when millions of immersive experiences meet a generation that expects to participate — not just watch? On Roblox, creators power the culture, community and commerce driving the platform forward. In this episode, Roblox leaders Stephanie Latham and Louqman Parampath unpack how a creator-first model is reshaping advertising — and why brands from fashion to financial services see Roblox as the place to reach the next generation.

People in this episode

Guests: Stephanie Latham, Louqman Parampath

Topics covered

• community building
• virtual audiences
• creator economy
• advertising
• immersive experiences
• Roblox

Keywords

• Roblox
• advertising
• community
• immersive experiences
• creator economy
• brands
• next generation

Mentioned in this episode

Organizations: Roblox, Consumer Technology Association

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