Why CTV Discovery is the Next Big Battleground for Performance Marketing

About this episode

Adam Singolda discusses how Taboola evolved into a performance advertising company and its impact on digital advertising.

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.

People in this episode

Guest: Adam Singolda

Topics covered

• CTV Discovery
• Performance Marketing
• Digital Advertising
• Artificial Intelligence
• Content Recommendation

Keywords

• CTV
• discovery
• performance marketing
• advertising
• artificial intelligence
• Taboola
• content

Mentioned in this episode

Organizations: Taboola, Consumer Technology Association

More episodes of CES Tech Talk

• Building Trust, Measurement and Brand Safety at Scale · April 14, 2026 · 11 min
• Making the Smart Home Simpler, Safer and More Intelligent with AI · March 31, 2026 · 11 min
• Innovation for Longevity — How Trust and Relevance will Define the Next Decade · March 24, 2026 · 12 min
• Building Customer Experiences that Feel Intelligent — and Unmistakably Human · March 17, 2026 · 11 min
• Designing the Future when Creativity Meets Frontier Technology · March 10, 2026 · 12 min
• The Next Evolution of Hospitality through Data, Loyalty and Experience · March 3, 2026 · 11 min