Building Trust, Measurement and Brand Safety at Scale

About this episode

The episode discusses how IAS and TikTok collaborate to ensure digital ads are effective and safe for brands.

Protection and performance don’t have to be a trade-off. IAS' CEO, Lisa Utzschneider, and TikTok’s VP Product Management & Head of Monetization Product Solutions & Operations, David Kaufman, explain how a leading global measurement and optimization company and a fast‑growing social platform work together to ensure digital ads are viewable, human and adjacent to brand‑safe, brand‑suitable content.

People in this episode

Guests: Lisa Utzschneider, David Kaufman

Topics covered

• digital advertising
• brand safety
• measurement
• optimization
• social media
• viewability

Keywords

• digital ads
• viewable
• human
• brand-safe
• optimization
• measurement
• TikTok
• IAS

Mentioned in this episode

Organizations: IAS, TikTok

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