Designing the Future when Creativity Meets Frontier Technology

About this episode

Dara Treseder discusses Autodesk's innovative use of AI to enhance creativity and streamline design processes while maintaining transparency and trust with customers.

A software company's marketing strategy built on trust, transparency and AI. Autodesk CMO Dara Treseder shares how Autodesk uses AI to augment human creativity, analyze huge amounts of design data earlier in the process and automate repetitive tasks — while being transparent about how its AI tools work and staying focused on being a trusted partner to customers navigating constant change.

People in this episode

Host: Consumer Technology Association

Guest: Dara Treseder

Topics covered

• AI
• creativity
• marketing strategy
• design data
• automation
• transparency
• trust

Keywords

• AI
• Autodesk
• creativity
• marketing
• design
• transparency
• trust

Mentioned in this episode

Organizations: Autodesk, Consumer Technology Association

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