Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine
From CES Tech Talk by Consumer Technology Association
February 10, 2026 · 12 min · Season 9 · Episode 19
About this episode
David Steinberg discusses how Zeta Global leverages AI and big data to enhance marketing strategies for enterprises.
On this episode of CES Tech Talk, Zeta Global’s CEO David Steinberg explores how Zeta uses big data and AI agents to cut waste, boost relevance and drive measurable revenue for large enterprises, why the company built its Athena conversational “super agent” and what their OpenAI collaboration could unlock next.
People in this episode
Guest: David Steinberg
Topics covered
- AI
- marketing
- big data
- predictive intelligence
- conversational agents
Keywords
- AI
- big data
- marketing engine
- predictive intelligence
- Zeta Global
- Athena
- OpenAI
Mentioned in this episode
Organizations: Zeta Global, OpenAI
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